The Social Media And Local SEO For Small Business
Today while our economy continues to have its challenges, every small business needs to take advantage of every strategy they can use to get new customers, and keep their current customers happy. People are always going to spend less money on those things that they think are not as important for their lives, as they attempt to cut down on their spending.
In this tight economy, it is even more important for a local business to focus like a laser on his ideal customer, and this is where local search engine optimization and social media marketing become vital in not only identifying new customers, but getting and keeping their attention so that they are attracted to your business as real buyers, and not just as tire kickers.
For example, Facebook has developed a very unique way of identifying and targeting demographics in a very fine and detailed way. It is possible to identify any grouping of people and identify them as to how they shop, what they like and dislike, their income levels, their geographic characteristics, and many more meaningful items of note.
You can find so much information about a target grouping of people that you can then target a group of people who are really looking for what you have to offer. As an example, let’s say you own a pet store, so you go onto Facebook and target dog lovers in your area, and begin to market to them right away on Facebook.
You won’t know exactly who these new people are, but Facebook will find them out of their more than 2 billion members as you post an ad on your Facebook Fan Page, they will see your post. Perhaps you offer a special on their favorite dog food, so they start to check you out, and you are beginning to grow a brand new list of new people. Now you can market to that list, and is a very good way to work into a new market.
Another method that many merchants are not doing too successfully yet, but you should. It is estimated that over 60% of all the local searches are not done on people’s home computer, but on their mobile devices, such as on their smart phones. The advantage here is that you will catch people who will find you while they are already out shopping, and they physically stop by in many cases simply because they are in the area.
These little tricks of the trade will be surprisingly effective for you, and if you cannot set these areas up yourself, you should hire an expert to do this for you because you are walking away from more profits if you don’t.